Who's running for what seat and why? What are their issues? Why vote for this one instead of that one, and when is this election anyway??
Don't be someone to add to the clamor and confusion. Yes, use the tools available in social media, you'd be a fool not to and you might spark interest in potential donors, volunteers and voters. But, do more. If possible, and the budget allows, mail is still the best way to get into every voter's home. Even if you mail, meeting voters in person and having a good-looking, bullet-pointed handout to take to people's doors and to leave whether they are home or not, is imperative.
You can't see every single voter though. Which is why you need something to leave at the door. It's a tangible reminder you're running, you care enough to knock on their door and what your issues are.
According to Campaign and Elections Magazine the shorter election time and limited spending in European elections make reliance on more digital communications a necessity. But take note, even in this recent French Presidential election, both candidates walked door to door. This is going to be a new trend. We've been doing it for years. If your coffers are not big enough for TV ads, or much mailing, walk as much as you can, and make sure you have plenty of volunteers to help you.
And when you're walking, a good breakfast is important to keep you going all day. Here's a new/old recipe that is fast and protein filled to get you off to a good start:
Thank Instagram for bringing back this old food fad: yolks surrounded in egg whites so fluffy, they resemble clouds.
Appropriately named cloud eggs, the weather-themed breakfast food has surged in popularity recently because they look so good in social media pictures. For weather geeks, it's an opportunity to enjoy a weather-themed meal, and we'll always be fine with that.
It turns out, cloud eggs aren't too difficult to prepare.
Then, arrange the egg whites in rounded cloud shapes on a baking sheet and form a hole in the middle. Bake the whites for three minutes, then add the yolks to the middle and bake for another 3 minutes.
Finally, scoop them onto a plate and enjoy, but be sure to get that perfect photo for Instagram first.
Cloud eggs aren't a phenomenon – an old French recipe that translates to "eggs in snow" dates back to 1651, Serious Eats culinary director Daniel Gritzer told NPR.
And if you need one more reason to try out this new method of egg preparation, the Coventry Telegraph says it's a fairly healthy option. Cloud eggs have just 160 calories and require no fat to prepare.