|This candidate put his ballot statement on a webpage|
Make sure the fonts are large, the colors bright, but not hallucinogenic, and the whole thing scalable for easy viewing on a phone or tablet.
Link to the site from your Facebook page. (You do have a Facebook page don't you?) and when those web ads go up (more about them later), have them link back to the site when people click on them.
And make sure you have your name on every page. If you're in a field with many candidates for the same office, people won't start confusing your positions with those of the opponents when they're scrolling through sites.