How does this happen? He claimed the error was the fault of the printer. He wanted the mail to get out fast as election day was near and did not have time to proof it.
Really? I always proof my mail before it goes to the printer, then again, before it is printed. Yes, typos and misspellings have been known to occur, but this is the first time I've heard of a mailer going out for a completely different seat in a different town. If he didn't have enough time, he should have designated a trusted staff or volunteer to do the proofing. Printers don't generally create the mail, they just print what is sent to them by the campaign.
Well, live and learn, as they say. Here's the story with the erroneous mailer on display:
Burdo said the mailer error occurred because the printer neglected to send him a proof of the design before printing and mailing it.
"The protocol for printing is that they put it in on the press, they develop a proof and then they email you the proof for approval, and you say thumbs up or thumbs down," Burdo said. "That never happened in this case."
Burdo said he wanted the mailer to go out as soon as possible so the printer was rushing to finish the job. Burdo, who worked on the campaign of San Anselmo Councilman Ford Greene, said he has never had a mistake like this occur with a client.
"It's very ironic that it happens during mine," he said.
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