I wish I were artistic. I have good ideas all the time that could be expressed, if only I could draw or collage or montage or whatever it takes to express them graphically. Sigh.. But I can't, so I work with a very good graphic designer. One who is well versed in political campaigns and understands the difference between commercial and campaign art.
A good campaign mail piece should contain few words and lots of pictures. A good photo of the candicate is a must. A head and shoulders shot and not one that is from your high-school yearbook.
Pictures of the district, of key supporters (especially if they go with short testimonials) and pictures that depict your issues, standing up for better schools, saving open space, even transparency in government all can be graphically illustrated.
A lot of words explaining your ten point program in detail will not be read. But a few short bullet points with the key issues, your relevant skills and background and how you will move things forward accompanied by sharp interesting graphics will get the voter to take the mail out of the box.
Think about your logo, your font, whether to use a border and what colors best reflect you and your campaign? A good graphic designer with experience in the political world can make all the difference between blah, unread mail and an eye-popping vote getting message that not only grabs the voter's eye but answers that all important question on every voters' mind: What can you do for me?
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