What about a website?

What about it? Do you have your website up for your 2014 campaign? There are services like Nationbuilder and even do-it-youself web kits, but whatever you use, make sure you work with a design consultant who knows campaigns and can integrate the look and feel of yours on your website. You don't want a site that looks off the shelf when it's easy to get a custom look with good graphics, your brand (or logo) and readable, informative content.

This candidate put his ballot statement on a webpage

Then all your materials should have your web address prominently listed for people to refer to to get more information on your campaign.

Make sure the fonts are large, the colors bright, but not hallucinogenic, and the whole thing scalable for easy viewing on a phone or tablet.

Link to the site from your Facebook page. (You do have a Facebook page don't you?) and when those web ads go up (more about them later), have them link back to the site when people click on them.

And make sure you have your name on every page. If you're in a field with many candidates for the same office, people won't start confusing your positions with those of the opponents when they're scrolling through sites.