Thursday, October 17, 2013

Campaign Tip of the Day: Those pesky questionnaires

Campaign questionnaires. You know what I mean.  Every group that endorses in your race is sending you a million questions about where you stand on their particular set of issues, as well as how you will finance your campaign, who's on your team, what your experience is and a dozen other queries.

You are sick of them and tempted to write the shortest answer you can. Well, the last tip did say "less is more," but in this case, just the right amount is right. That is, you don't need to go into long philosophical arguments on your viewpoints on every topic, but do give enough information to let the readers know where you stand.

Yes, you can use the same background information on multiple questionnaires, but take the time to answer the particular questions thoroughly, including any disagreements you may have with certain of their positions, and how you will still keep an open mind.

Word of caution.  Be careful, as you must be in appearances and in your messaging, to be consistent. Don't say one thing to one group, such as telling the Chamber of Commerce you're all for more big businesses opening up downtown, while you tell the Sierra Club it's time for a moratorium on commercial enterprises.

But you would never do that, as you are a thoughtful campaigner with a trusted team of campaign allies advising you. Make sure someone reviews and proofreads the questionnaires and that you always get them in on time. Neatness counts.

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