Tuesday, October 22, 2013

Tip of the Day: Short and sweet

Doing some phonebanking to identify your voters?  Make sure you keep the script short and sweet.  Give the basics, ask for support and offer more information if the voter needs it. 

Don't argue with them. If they say yes, mark your call sheet. They haven't made up their mind (or have no idea that there is even an election coming up), offer to send them information in the mail. Then do it. Of course, always give them your website to go to themselves. If they say a decisive no, thank them and move on.

Make sure you have a good targeted list and practice your calls. The responses you get here and at the door will become the basis of your GOTV effort.  Don't waste calls by being wishy washy or failing to distinguish yourself from the opponent.

If you get voice mail, have a separate script for that, a shorter one, that gets out your name, what you're running for, one or two main points and your website.

Many people set up websites where  volunteers can download numbers and scripts to call from home.  While that's fine, it's always a good rallying opportunity to get a bunch of volunteers together in one room with a number of lines or cell phones. Have some snacks and drinks. Make sure you make calls yourself; don't just rely on volunteers. It will inspire them to hear you getting votes. And the voters is always happy to get a personal call from the actual candidate.


Next time: the dreaded  robo call.


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