Friday, October 31, 2014

What should I do in the last weekend?

Candidates always ask me how to spend the last weekend before the election most productively. These tips assume you have done all the right things up to now, mail, website, media, social media, walk, walk walk. Now, go out and give your campaign a boost this last weekend.

1. Keep walking precincts and calling voters. Update your list so you are only going to those homes and phones where unmarked ballots still reside. Can't afford a new walk list? Just go to poll voters. You know they haven't cast their ballot yet, and maybe seeing your smiling face on their doorstep will get them to cast it for you.

2. Robo call. Just one. Very short. Your name, your office. One point. Your telephone number. Thanks.

3. Make sure your GOTV lists are prepared and you have volunteers to hit the polls on Election Day. This means you have either printed out or highlighted on your walk sheets those voters who said they would vote for you. Now you have to make sure they get to the polls and cast that ballot.

4. Last minute email blasts. Ask for help, volunteers, money (if you don't have debts, you haven't been running hard enough; if you have money left over, your in trouble deep!), and invite everyone to watch the returns with you on Tuesday night.

5. Update the website with some excitement. We're on a roll. Down to the wire. Pics of you and your volunteers (and their dogs) handing out literature.

6. Stop by every single public event you can and get rid of every last piece of literature you have.

7.  OK. When those things are done, get your ten friends together and start waving signs. No, this will not make anyone who hasn't thought about the race yet decide to vote for you, but someone on the fence might appreciate the show of enthusiasm.

8. Get some rest. Monday you will be calling undecided poll voters as well as making reminder calls to those poll voters on your list who you identified as voting for you. Tuesday you will going non-stop, as you make sure all your voters get to the polls, if it means dragging them from their dinners at 7 PM, pleading and moaning that you need their vote. Now.

9. Read your horoscope. Interpret liberally.

10. Never. Stop. Campaigning.

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