Are you planning a run in November, School Board, City or Town
Council, special district? Now's the time to file. August 7 is the last
day, unless the incumbent does not run. Be sure you get enough correct
signatures on your nomination papers, at least 30% more than the
required number. You never know who has moved or doesn't know what
District they are in.
And start drafting the all-important candidate's statement, those 200
words that give the voter an idea in a nutshell who you are, why you
are qualified and what you'll do in office. Be precise, concise and
clear. Have someone proofread it for you. List key endorsements and
don't forget your website.
What ballot designation will you use? If you are running for school
board, think about how your profession relates. Are you a teacher, a
school psychologist, or a parent? All relevant. If not, it's not a fatal
flaw, but those with titles that sound like they have experience in the
job they are seeking have a leg-up on the competition for those who
only read those three words on the ballot. And there are plenty of lazy
voters.
Of course if you are the incumbent, your campaign, although never a shoo-in, has an advantage no one else can claim.
And as you know I am always going to say, start raising money for
handouts, mail signs, and whatever else will help get your message out
to voters at least 7 times in at least 3 different media. Sound
daunting? it's how the winners win.
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