It's
never too soon to start planning for that City Council, College Board or
special district campaign coming up in November. You'll want to get
endorsements and donation pledges from community members and thought
leaders soon so when you file you'll hit the ground running, with a head
start on the competition. Are there big issues coming up? Write an
op-ed or two in the local paper on the subject. Differentiate yourself
from the incumbent or other opinions that will be represented. And face
it, you feel differently, or you wouldn't be running. If everything is
hunky dory, just let the incumbents do their job.
If there's an empty seat, get an idea who the early competition is
likely to be. They may start coming out of the woodwork as the August
filing deadline nears. Make sure your friends and family are on board
early. No surprises for the spouse! And assess how much you can
personally contribute to the campaign effort in terms of money and time.
If you invest in yourself, others will be more likely to take your
seriously and invest as well. Can you take time off work as the crucial
fall time for walking precincts, making phone calls, filling out
questionnaires and attending coffees and debates approaches? Plan for it
now.
Look at past election results for how the vote tends to break down,
and check the past online filings for how much others have spent in your
race. Are there people who gave to others who you know and can approach
for your campaign? Do it now. All they can say is no, right? And you'll
have some good practice "asks" under your belt when fundraising gets
hot and heavy.
Find out who the local consultants are who have done races like yours
and interview a few. Lock up the one you feel most comfortable with
early. Getting advice now from a seasoned professional is invaluable.
Good luck with your campaign! You are well on the way to a successful
race!
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