What is a campaign consultant? Is it the person who will hand you a brilliant strategy to win your race? Is it someone who pulls amazing slogans out the air or who creates stunning TV ads that you look as though you walk on water?
Or is it the person who guides you through grueling debates that allow you to excoriate your opponent and come off like a charming, friendly, tough but compassionate political whiz?
Your consultant is a little bit of all of these, but more than anything else, she is an interpreter.
She helps interpret your values, goals and message for the voters to understand. She helps you express yourself to the average person on the street so that you, not the consultant, are perceived as someone the voters trust with the business of government.
You may be the most capable person in the world, up to speed on all the issues, with great progressive values, and ideas for helping the common person. But if you cannot get those ideas out to the voters, you don't stand a chance of ever getting in to the position of putting your ideas into action.
Why? Because you need to get your ideas across to the voters. Most will not attend debates, even if you are a skilled orator. They will not learn of your policies, unless your opponent is telling them about you in less than flattering terms with the help of his own consultant.You need to make sure the voters see and understand your lessage.
And for that you need a consultant, to help you on the unfamiliar back roads of your campaign, finding your way and communicating with those you meet. You need to translate your ideas into visual aids that will inform the voter, mail, doorhangers, TV ads, as well as make sure they understand the importance of you, and not the other guy, being on the school board, on the city council or in the State Assembly, whatever office it is you are running for.
So think of your consultant as your interpreter and your tour guide. Conducting a campaign is like a trip to a foreign land, one where you don't know the language but need desperately to communicate with the locals. Choose wisely when picking someone to help guide you on the way and provide the tools to allow you to engage in valuable two-way conversations with the people you meet.
Cooking up a campaign? Need a new recipe? You've come to the right place! The Campaign Cookbook offers tips to season your campaign, make the dough rise, and be prepared for when it gets hot in the electoral kitchen. Recipes tried and true, and innovative too, presented by GreenDog Campaigns. www.greendogcampaigns.com
Friday, January 16, 2015
Tuesday, January 13, 2015
Start Early; Ask Often
If you're planning a run in 2015, now is the time to start your campaign. How do you start? First, of course you decide what office you are running for. Do your homework. Who else might be running? Will it be an open seat? What issues might be coming up?
Start attending meetings of the body you want to join, if you are not already doing so. Who on this body are you aligned with? Who might represent another viewpoint? Who are the allies of each group?
Look up the campaign financial filings to see how much it costs to run for this office. See who has donated to various candidates in the past. These are people you might to ask for contriubtions.
Now is the time to start putting together your campaign team. Make sure you talk to your family. Are they going to be solidly behind you? Think about the time away from them on the campaign trail and while serving in office. will they actively help you? make phone calls, walk precincts when the time is ripe?
Start asking your family, your friends and associates, your work colleagues, your old college classmates, to support your campaign. Ask them to pledge, if not donate outright now. (When you start taking donations, know the rules in your district; are there contribution limits? Are you allowed to actually raise money before you file?) You will need a bank account dedicated to the campaign and a good treasurer, even for a small race; someone familiar with campaign deadlines and regulations.
Once you start getting pledges of support and money, you are on the way. Remember what they say "Early money is like yeast; it makes the bread rise." You are the bread. Your supporters are your yeast. Once they have donated, they will do so again. They will bring others along. The campaign will start to grow and snowball and you will look like a winner.
So start now, lay a good foundation and you will be in shape come Election Day.
Start attending meetings of the body you want to join, if you are not already doing so. Who on this body are you aligned with? Who might represent another viewpoint? Who are the allies of each group?
Look up the campaign financial filings to see how much it costs to run for this office. See who has donated to various candidates in the past. These are people you might to ask for contriubtions.
Now is the time to start putting together your campaign team. Make sure you talk to your family. Are they going to be solidly behind you? Think about the time away from them on the campaign trail and while serving in office. will they actively help you? make phone calls, walk precincts when the time is ripe?
Start asking your family, your friends and associates, your work colleagues, your old college classmates, to support your campaign. Ask them to pledge, if not donate outright now. (When you start taking donations, know the rules in your district; are there contribution limits? Are you allowed to actually raise money before you file?) You will need a bank account dedicated to the campaign and a good treasurer, even for a small race; someone familiar with campaign deadlines and regulations.
Once you start getting pledges of support and money, you are on the way. Remember what they say "Early money is like yeast; it makes the bread rise." You are the bread. Your supporters are your yeast. Once they have donated, they will do so again. They will bring others along. The campaign will start to grow and snowball and you will look like a winner.
So start now, lay a good foundation and you will be in shape come Election Day.
Wednesday, December 31, 2014
Advice for the New Year and some Imaginary Dialogue for the 2015 Candidate
ADVENTURES OF CAMPAIGN GIRL A not totally imaginary dialogue with a
candidate I didn’t kill
Working on campaigns sounds glamorous, adventuresome and
nail biting.
Well, it can be all of those, but judging from the length of
my nails, I’d say number three has the others beat by a mile. They forget to
tell you about hair pulling, sleep losing and client murdering.
At least there are plenty of times, you want to murder the
client.
Like the thirtieth time she says, “We have to cut back on
expenses, like graphic design, or I won’t have any money left at the end of the
campaign.”
Hand me the knife. Maybe I could just fall on it myself.
Instead, I just smile, and say, “I know how you feel. It’s very frustrating to
ask people, especially strangers for money, but if we don’t have enough money,
we can’t get your message out. Part of getting your message out is having good
graphics. It’s not something we can skimp on.”
This is only the beginning: “But I’m running on a campaign
finance reform platform. People won’t respect me if I spend a lot of money on
expensive graphics.”
“People won’t know anything about you if you don’t have good
graphics. Worse, they’ll think you’re cheap and careless and how much do you
think they’ll respect you then?”
“I’d rather spend the money on signs.”
“Signs don’t win elections. The best they can do is remind
people to vote.”
“When people hear me talk, they always like what they hear.”
“You can only reach a handful of prospective voters in
person. You need to have good mail to reach the voters. You need to reach them
again and again. That’s why we need to raise money and spend it on good
graphics, plus signs, plus ads, plus publicity for your events.”
“And that’s another thing. I don’t think people want to
spend a lot of money coming to a fancy event in a restaurant. If they like me,
they’d be just as happy coming to a private home. My friend Signe said we could
use her home anytime.”
“And she’ll do the catering?”
“No, you can get volunteers to make things. Maybe we can
find local restaurants to donate some food, too.”
And so it goes. Anyone who’s in this business long enough
has heard the stories, met the clients.
Why do we stay in it?
Not for the big bucks. You can’t get rich from the local
school board race or town council in a town with a population of 7500.
Most campaign consultants I know have other gigs that pay
the rent. They do media for business and
non-profits; they teach at the community college or even sell real estate or
practice law.
It’s a labor of love. When your candidate scores an upset
victory over a much better funded opponent, the high is incomparable. My guilty secret is the high is better for me
than for the candidate; she has to face the prospect of all those meetings, all
those constituents with demands.
I get to go on to the next campaign and answer another set
of questions from skeptical clients:
“Why should I use a Union printer, instead of my uncle Jack
who does the Chamber of Commerce newsletter?
“Do I have to walk precincts? Can’t I just take out an ad in
the Shopping News? Why must I call people during their dinner hour; won’t that
make them mad?”
And my all-time favorite:
“Why would my opponent say that about me? I thought he was a
nice guy. Can I tear his guts out now?”
If you plan a run this year, be prepared for your consultant
to gently explain why most of these ideas won’t work if you really want to win
your campaign. Happy New Year!
Tuesday, December 23, 2014
Happy Holidays to All!
Here is a Christmas present from the Green Dogs to You all! Now get busy and plan that 2015 local campaign, or 2016 regional/State campaign!
Wednesday, December 17, 2014
Elizabeth Warren, is she or isn't she?
The question many are asking these days is will Elizabeth Warren run for President or not? A lot of people want her to. There are more than one organizations set up to get her to run, through petition drives, articles in the papers, websites, and more.
Recently she told NPR, I'm not running. When pressed, she said "Do you want me to put an exclamation point on it?"
But they were quick to point out she never said never.
Is her saying "Want me to put an exclamation point on it" like George Bush the First saying "Read my lips; no new taxes?" We remember how that turned out.
For now, all this speculation is leading to a chorus of "Run, Elizabeth, Run!"
Recently she told NPR, I'm not running. When pressed, she said "Do you want me to put an exclamation point on it?"
But they were quick to point out she never said never.
Is her saying "Want me to put an exclamation point on it" like George Bush the First saying "Read my lips; no new taxes?" We remember how that turned out.
For now, all this speculation is leading to a chorus of "Run, Elizabeth, Run!"
Wednesday, December 10, 2014
This woman ran for Congress in Kentucky. She lost, but she has some good words of wisdom every candidate needs to hear. If you're planning to run for City Council or a special district this year, start now. If you're running for Assembly, Senate, Supervisor, and etc. in 2016, also Start Now! Referenced in my Republican friend's excellent campaign site: http://www.campaigninabox.us/blog/
For Elisabeth Jensen, running for Congress meant dialing for dollars 30 hours a week
By John Cheves
jcheves@herald-leader.comDecember 6, 2014

Elisabeth Jensen is steadfast on her more liberal
platform, championing the Affordable Care Act and raising minimum wage.
MARK MAHAN — Herald-Leader |Buy Photo
Here's what it's like to run for Congress: You sit in a
small room for at least 30 hours a week and you stare out the window at a
parking lot while calling hundreds of people to ask for money.
When there is a spare afternoon, you can knock on doors to meet voters or deliver a policy speech at a luncheon. But the small room with the phones always impatiently waits.
"If there is one message I would want to get across, it's that it's not glamorous," recounted Elisabeth Jensen, 50, a Democrat who this year unsuccessfully challenged U.S. Rep. Andy Barr, R-Lexington, to represent Central Kentucky's 6th Congressional District.
"I was surprised when I traveled to Washington and met with the DCCC (Democratic Congressional Campaign Committee) and some members of Congress, and the only thing people asked me was, 'How much money can you raise? Where are you gonna get your money?'" Jensen said.
"There were no questions about my positions, no questions about my experience, no questions about why do you want to do this. The only thing was — it was like a script, word for word, everyone I talked to — 'How much money can you raise and how are you gonna do it?'"
Jensen plans to take Barr on again in 2016, despite being outspent $3-to-$1 this time and losing by 20 points. She sat down last week with the Herald-Leader at the office of the academic nonprofit that she co-founded in 2002, The Race For Education, to offer a candid look at life on the so-called "campaign trail."
More than anything, she said, the trail was a chair from which she dialed for dollars.
"Call time starts at 9:30 in the morning," she said. "One person dials and hands me the phone if they get somebody, along with a sheet that has the biography so I know who I'm talking to. I introduce myself, talk about the campaign and make the ask. If they say 'Yes,' then I hand the phone to someone else so they can take down the credit card information. And then the first person hands me another phone with the next call."

Although the DCCC never put much money behind Jensen's candidacy — it focused instead on protecting incumbent Democrats, then lost a dozen House seats overall — it insisted that she send in weekly spreadsheets so it could track how many numbers she dialed. When she put down the phones because her son was ill and briefly had to be hospitalized, "they said, 'Well, you lost eight hours of call time this week, when are you gonna make that time up?'" she recalled.
Money is crucial because it pays for the 30-second television commercials where so many Americans learn about political candidates. Nationally, $1.7 billion went into political TV advertising during this two-year election cycle, according to the Wesleyan Media Project in Middletown, Conn.
Even then, not everyone gets the message. In the weeks before the Nov. 4 election, despite Jensen and Barr having raised $3.4 million between them, she still met people who were unaware of either candidate's existence or the fact that they shortly would be called upon to elect their U.S. representative. Ultimately, 53 percent of the district's 512,845 registered voters didn't cast a ballot in the race.
There's not much you can tell voters in half a minute, Jensen said. A typical ad gave her enough time to speak fewer than 75 words, including the legally required disclaimer: "I'm Elisabeth Jensen, and I approve this message."
"It's disappointing," she said. "The average person doesn't read the newspaper. Very few people are going to sit through a debate. They pay attention to the commercials they see on TV. That's where they get their information. We had a strong case to fire Andy Barr based on what he has been doing for the banks, for the payday lenders, rather than for families. But you can't explain a CLO (collateralized loan obligation) to someone in 30 seconds."
Secluded with donors
Candidates tethered to a call sheet of potential donors spend too little time interacting with people who don't have money, Jensen said.
Only 0.21 percent of the American population — about 666,000 people out of 310 million — gave a political donation of $200 or more during this election, according to the Center for Responsive Politics in Washington. Fewer than 25,000 Americans were the sort of big donors who gave $10,000 or more; it's likely they got a lot of calls.
Members of Congress can be just as cloistered with their financial backers. The political parties set up "call centers" near the Capitol where — between committee hearings and floor votes — lawmakers commonly are expected to spend four hours a day chatting up contributors. That doesn't count in-person fundraising events with lobbyists and industry groups that bring in tens of thousands of dollars over steak dinners or rounds of golf.
For example, the cost to attend Barr's 41st birthday party at a Washington bourbon bar in July — a fundraiser — was $500 per person. Another Kentucky congressman, Ed Whitfield, R-Hopkinsville, charged people $1,500 each in August to spend a weekend with him at The Beverly Hills Hotel in Los Angeles. The hotel's poolside cabana was reserved for Whitfield's celebration.
Jensen said she was struck by how politicians can be out of touch with working-class Americans while touring rural Wolfe County with a local Democratic Party power broker.
"He said 'Come back in October and we'll walk all these streets and go up in the hollers and you can introduce yourself. And if people tell you they will vote for you, then they will vote for you. They will not lie to you standing at their door. But if you don't go up and ask them, then they won't vote,'" Jensen said.
"I had my campaign manager there, and he said, 'Well, wouldn't it be much more effective to just do a very targeted direct-mail piece?' And we looked at (the local official), and he said, 'With all due respect, sir, these people can't read.'
"You don't think about that, that there is a big segment of our population that cannot read. So how can we bring any kind of jobs in there? How could they fill out a job application? What are we doing about this? There is a huge disconnect between this population without marketable skills and the kind of jobs available in the 21st century. That needs to be addressed. But you don't see that discussed."
'An ethical issue'

Another flaw in the system, Jensen said: Politicians who constantly have their hand out for money are tempted to offer favors in return, even if it's just a sympathetic ear when a big contributor wants a tax break sponsored or a regulation repealed. There were some deep-pocketed people on her call sheet, Jensen said, whom she decided not to approach because the conversations would have been uncomfortable.
"I knew about what their interests are, and I knew they were different from my own perspective, so ... " Jensen said, her voice trailing off. "It's an ethical issue. We can't be taking that much money from people with a financial interest in what government does and realistically think that it's not going to affect the decision-making process."
Jensen said she likes the idea of public campaign financing, using tax dollars to lessen the influence of wealthy donors and let politicians spend more time among their constituents. Roughly two dozen state and local governments offer public financing for candidates, as does the federal government for presidential contenders.
However, congressional races are not part of that trend. Given Republican control of the incoming 114th Congress, they probably won't be anytime soon. Traditionally, the GOP opposes public campaign financing as "welfare for politicians." And recent U.S. Supreme Court decisions have eliminated several campaign-finance restrictions, allowing a flood of private, and often anonymous, money into electoral politics.
Even Jensen, who was overwhelmed by Barr's fund-raising, acknowledges that she had the advantage of well-off relatives and friends, including many in the region's Thoroughbred horse industry, where she once worked. Realistically, most Kentuckians never could run for Congress, she said.
"I raised close to a million dollars this election cycle," Jensen said. "There's just a handful of Democrats in this state who could raise that kind of money.
"There was a time in this country when only white, land-owning men got to vote, and they controlled who got elected and what got done, what legislation got passed. It kind of feels like even after the civil-rights movement, making sure women can vote, making sure African-Americans can vote, we've come full circle and we're back to elections being decided and legislation being dictated by people who can spend a lot of money."
When there is a spare afternoon, you can knock on doors to meet voters or deliver a policy speech at a luncheon. But the small room with the phones always impatiently waits.
"If there is one message I would want to get across, it's that it's not glamorous," recounted Elisabeth Jensen, 50, a Democrat who this year unsuccessfully challenged U.S. Rep. Andy Barr, R-Lexington, to represent Central Kentucky's 6th Congressional District.
"I was surprised when I traveled to Washington and met with the DCCC (Democratic Congressional Campaign Committee) and some members of Congress, and the only thing people asked me was, 'How much money can you raise? Where are you gonna get your money?'" Jensen said.
"There were no questions about my positions, no questions about my experience, no questions about why do you want to do this. The only thing was — it was like a script, word for word, everyone I talked to — 'How much money can you raise and how are you gonna do it?'"
Jensen plans to take Barr on again in 2016, despite being outspent $3-to-$1 this time and losing by 20 points. She sat down last week with the Herald-Leader at the office of the academic nonprofit that she co-founded in 2002, The Race For Education, to offer a candid look at life on the so-called "campaign trail."
More than anything, she said, the trail was a chair from which she dialed for dollars.
"Call time starts at 9:30 in the morning," she said. "One person dials and hands me the phone if they get somebody, along with a sheet that has the biography so I know who I'm talking to. I introduce myself, talk about the campaign and make the ask. If they say 'Yes,' then I hand the phone to someone else so they can take down the credit card information. And then the first person hands me another phone with the next call."

Although the DCCC never put much money behind Jensen's candidacy — it focused instead on protecting incumbent Democrats, then lost a dozen House seats overall — it insisted that she send in weekly spreadsheets so it could track how many numbers she dialed. When she put down the phones because her son was ill and briefly had to be hospitalized, "they said, 'Well, you lost eight hours of call time this week, when are you gonna make that time up?'" she recalled.
Money is crucial because it pays for the 30-second television commercials where so many Americans learn about political candidates. Nationally, $1.7 billion went into political TV advertising during this two-year election cycle, according to the Wesleyan Media Project in Middletown, Conn.
Even then, not everyone gets the message. In the weeks before the Nov. 4 election, despite Jensen and Barr having raised $3.4 million between them, she still met people who were unaware of either candidate's existence or the fact that they shortly would be called upon to elect their U.S. representative. Ultimately, 53 percent of the district's 512,845 registered voters didn't cast a ballot in the race.
There's not much you can tell voters in half a minute, Jensen said. A typical ad gave her enough time to speak fewer than 75 words, including the legally required disclaimer: "I'm Elisabeth Jensen, and I approve this message."
"It's disappointing," she said. "The average person doesn't read the newspaper. Very few people are going to sit through a debate. They pay attention to the commercials they see on TV. That's where they get their information. We had a strong case to fire Andy Barr based on what he has been doing for the banks, for the payday lenders, rather than for families. But you can't explain a CLO (collateralized loan obligation) to someone in 30 seconds."
Secluded with donors
Candidates tethered to a call sheet of potential donors spend too little time interacting with people who don't have money, Jensen said.
Only 0.21 percent of the American population — about 666,000 people out of 310 million — gave a political donation of $200 or more during this election, according to the Center for Responsive Politics in Washington. Fewer than 25,000 Americans were the sort of big donors who gave $10,000 or more; it's likely they got a lot of calls.
Members of Congress can be just as cloistered with their financial backers. The political parties set up "call centers" near the Capitol where — between committee hearings and floor votes — lawmakers commonly are expected to spend four hours a day chatting up contributors. That doesn't count in-person fundraising events with lobbyists and industry groups that bring in tens of thousands of dollars over steak dinners or rounds of golf.
For example, the cost to attend Barr's 41st birthday party at a Washington bourbon bar in July — a fundraiser — was $500 per person. Another Kentucky congressman, Ed Whitfield, R-Hopkinsville, charged people $1,500 each in August to spend a weekend with him at The Beverly Hills Hotel in Los Angeles. The hotel's poolside cabana was reserved for Whitfield's celebration.
Jensen said she was struck by how politicians can be out of touch with working-class Americans while touring rural Wolfe County with a local Democratic Party power broker.
"He said 'Come back in October and we'll walk all these streets and go up in the hollers and you can introduce yourself. And if people tell you they will vote for you, then they will vote for you. They will not lie to you standing at their door. But if you don't go up and ask them, then they won't vote,'" Jensen said.
"I had my campaign manager there, and he said, 'Well, wouldn't it be much more effective to just do a very targeted direct-mail piece?' And we looked at (the local official), and he said, 'With all due respect, sir, these people can't read.'
"You don't think about that, that there is a big segment of our population that cannot read. So how can we bring any kind of jobs in there? How could they fill out a job application? What are we doing about this? There is a huge disconnect between this population without marketable skills and the kind of jobs available in the 21st century. That needs to be addressed. But you don't see that discussed."
'An ethical issue'

Another flaw in the system, Jensen said: Politicians who constantly have their hand out for money are tempted to offer favors in return, even if it's just a sympathetic ear when a big contributor wants a tax break sponsored or a regulation repealed. There were some deep-pocketed people on her call sheet, Jensen said, whom she decided not to approach because the conversations would have been uncomfortable.
"I knew about what their interests are, and I knew they were different from my own perspective, so ... " Jensen said, her voice trailing off. "It's an ethical issue. We can't be taking that much money from people with a financial interest in what government does and realistically think that it's not going to affect the decision-making process."
Jensen said she likes the idea of public campaign financing, using tax dollars to lessen the influence of wealthy donors and let politicians spend more time among their constituents. Roughly two dozen state and local governments offer public financing for candidates, as does the federal government for presidential contenders.
However, congressional races are not part of that trend. Given Republican control of the incoming 114th Congress, they probably won't be anytime soon. Traditionally, the GOP opposes public campaign financing as "welfare for politicians." And recent U.S. Supreme Court decisions have eliminated several campaign-finance restrictions, allowing a flood of private, and often anonymous, money into electoral politics.
Even Jensen, who was overwhelmed by Barr's fund-raising, acknowledges that she had the advantage of well-off relatives and friends, including many in the region's Thoroughbred horse industry, where she once worked. Realistically, most Kentuckians never could run for Congress, she said.
"I raised close to a million dollars this election cycle," Jensen said. "There's just a handful of Democrats in this state who could raise that kind of money.
"There was a time in this country when only white, land-owning men got to vote, and they controlled who got elected and what got done, what legislation got passed. It kind of feels like even after the civil-rights movement, making sure women can vote, making sure African-Americans can vote, we've come full circle and we're back to elections being decided and legislation being dictated by people who can spend a lot of money."
John Cheves: (859) 231-3266. Twitter: @BGPolitics. Blog: bluegrasspolitics.bloginky.com
Friday, December 5, 2014
Happy New Year Now Start Campaigning!
Yes, it's almost New Year's, and the next campaign cycle is upon us, for those of you with 2015 campaigns. Lots of City Councils, school boards and special districts are up this year. Not to mention the various initiatives and local measures.
So if you're up this year, or just thinking about it, call for a free consultation with GreenDog Campaigns today. We craft smart, savvy campaigns. Our motto: You run. We run with you, to win!
Put a GreenDog in your Christmas stocking.
So if you're up this year, or just thinking about it, call for a free consultation with GreenDog Campaigns today. We craft smart, savvy campaigns. Our motto: You run. We run with you, to win!
Put a GreenDog in your Christmas stocking.
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